Spotify Marquee vs Showcase: Which Ad Format to Use
Head-to-head guide to Spotify Marquee vs Showcase in 2026: cost, targeting, use cases and ROI.
Marquee and Showcase are Spotify's paid promotion tools. Both target listeners already likely to engage — the difference is placement and pricing.
Marquee (full-screen release promo)
Full-screen sponsored recommendation shown to Free and Premium users likely to enjoy the release. Best for new-album drops with existing artist momentum.
Showcase (in-mobile grid card)
Smaller sponsored card in the mobile Home feed. Cheaper per impression, better for singles and mid-catalogue tracks.
Combining with real stream campaigns
Marquee and Showcase drive Spotify-native discovery. Layering a real bought stream campaign in the same 7-day window compounds the algorithmic signal.
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Browse Spotify packages →Frequently asked questions
How much does Marquee cost?
Starting around $250 per campaign; varies by country.
Can I run Marquee for old songs?
Marquee is designed for releases in the prior 2 weeks; Showcase works for older catalogue.
Is Marquee available in all countries?
Available in ~35 countries as of 2026; expanding.