TikTok Brand Deals: How to Price Yourself in 2026
How TikTok creators price brand deals in 2026: per-view formulas, deliverable tiers and negotiation frameworks.
The 2026 baseline for TikTok brand deals is $50–$100 per 10K average views. Everything else is negotiation, scarcity and creator category.
The per-view baseline
Multiply your last-30-day average views by 0.005 to 0.01 for a defensible starting rate. A creator averaging 100K views quotes $500–$1,000 per branded video.
Category multipliers
Finance, B2B and health creators command 2–4x the baseline. Comedy, dance and lifestyle creators sit at baseline or slightly below.
Deliverable bundles
Bundle 1 in-feed + 1 Story + usage rights + 30-day exclusivity. Bundles routinely price 40–70% above single-post rates.
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Browse TikTok packages →Frequently asked questions
Do bought followers help brand deal rates?
Only if paired with real engagement — brands audit engagement rate before signing.
How many followers to get first brand deals?
10K is the standard threshold; niche creators with high engagement can land deals earlier.
Should I sign exclusivity clauses?
Only for a premium fee — exclusivity blocks other deals in the category.