TikTok Monetisation in 2026: Creator Rewards & Beyond
How TikTok monetisation actually works in 2026: Creator Rewards Program, LIVE gifts, TikTok Shop and brand deals.
TikTok's monetisation surface in 2026 spans four channels: Creator Rewards, LIVE gifts, TikTok Shop and brand partnerships. Each has different eligibility.
Creator Rewards Program (replaced Creator Fund)
Videos over 1 minute earn RPM of $0.40–$1.00 for creators with 10K+ followers and 100K+ 30-day views. Videos under 1 minute are excluded.
LIVE gifts
1K followers required. Creators keep roughly 50% of gift value; top LIVE streamers earn $5K–$50K/month from gifts alone.
TikTok Shop + brand deals
Higher earning ceiling than Creator Rewards for mid-size creators. 10K followers unlocks meaningful brand-deal opportunities.
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Browse TikTok packages →Frequently asked questions
Do bought views count for Creator Rewards?
Real views count when they meet the qualified-view criteria.
How much do TikTok creators earn per view?
$0.02–$0.05 on Creator Rewards for 1min+ videos; much less for under-1min videos.
Is Creator Fund still active?
The old Creator Fund was retired; Creator Rewards replaced it in 2023 and remains active in 2026.